Source: Optimising customer experience in India and South East Asia


Fifth Quadrant carried out an online survey of 2,538 consumers across India, Malaysia, Singapore and The Philippines in November to December 2015. Consumers were asked about a recent interaction they had with a telecommunications, retail (with an online presence) or IT and computer services organisation in the past 3 months. Specifically the surveys reviewed the importance of customer service in keeping customers loyal, and customers’ multi-channel usage, experience and expectations.

Provided by: LogMeIn Topic: Consumerization Date Added: Jul 2016 Format: PDF

Leave a Reply