How can eCommerce companies thrive in this competitive market?

Over the past few years, the number of people visiting brick & mortar stores for their every-day as well as special needs has decreased considerably. This is due to the fact that everything is now available just a click away. Using mobile phones, customers can purchase products and services on the go. These have greatly increased access to information and social connect, too. Mobile apps help businesses improve their visibility and create a steady influx of target audience. It has been observed that all the successful online entities rely majorly on their respective apps for prosperity.

As the owner of an eCommerce business, it is imperative that you build a mobile app which showcases your offerings in the best light. This is possible by using ideal app development tools. Customers can access your products/services without any delays and decide to use your platform over others owing to its design and development. However, there are certain prerequisites for your online presence to become popular. You have to make sure that your website is informative, engaging, flexible and relevant.

In the following lines, let us take a look at some of the reasons why eCommerce businesses are favored on mobile devices amongst customers from around the world: :

Advantages of having mobile apps

  • Convenience - As mentioned earlier, mobile apps can be accessed at any point in time without hassles. Whenever customers seek specific products/services, they can check their devices and look for options with just a few clicks. The fact that all of this can be completed in a few minutes time is something that makes it one of the better options for shopping. As an eCommerce business, you will need to ensure that your app is up to date so that it offers the best user experience.

  • AMP or Accelerated Mobile Page - An open source project by Google and Twitter, AMP is short for Accelerated Mobile Page, and is a framework that enables development of pages that load faster in mobile devices. With more and more users seeking information on the mobile devices, developers can use AMP Framework to build pages that load at less than 50% of the time taken by traditional web pages. AMP archives this efficiency with support for a highly stripped-down version of HTML. This technology has inbuilt support for content creators to monetize their content with Ads and hence, is a popular choice for publishers and developers working on mobile projects.

  • Push notifications - Sending customers/users notifications about special offers and sales will help them choose you and use your business whenever there is a relevant need. You have to design these messages so as to attract their attention towards your offerings. e-Commerce companies have to ensure that the content is appealing and appropriate.

  • Support - Providing continual support to your customers via customer service representatives, chatbots, emails, etc. is necessary. Whenever users have any questions, they should be able to rely on your support team and get the necessary help without any delays.

  • Responsive design - Most people use mobile apps for their reduced response time. Whenever users click on a link on their mobiles, the time taken for the action to be completed must be lesser when compared to websites. This helps them save time and hence, they tend to prefer it more. There are several customization options available for users which further reduces the response time. This includes loading only select pages of an app, etc.

  • Augmented UX - When you consider app development, your primary focus should be to provide the best UX to the customers. Having an app that is visually appealing helps your business only it if has the ideal UI. People should be able to relate to it in terms of quality products and services, responsive design, secure payment options and a customer-centric approach.

  • Increase in sales conversion - Whenever the target audience wishes to purchase something that you are offering, they should be able to do so without any holdups. With mobile apps, you can increase such instances and subsequently, improve the conversion rate in a short span of time.

  • Security - People use mobile phones because they are convenient and can be used to browse a number of products/services on the go. If such apps offer security as well, a large number of visits will turn into sales in the first instance. Users look for platforms that offer myriad payment choices with inherent security features when they wish to complete a purchase. When these are enabled, they can opt for one that meets all their checks and is able to provide them with a safe transaction. It is of utmost importance that customer data is safe as data breaches do not go well with users.

The fact that mobile apps are easily accessible in the Android apps store is yet another reason why you should consider them for your business. Make your presence felt globally and turn your business into a successful one by designing an ideal mobile app. You can substantially increase your ROI by doing so.

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